UVa-Wise recognized by CASE for media plan

The Southeast District Council for Advancement and Support of Education (CASE) recently recognized The University of Virginia’s College at Wise with its Special Merit Award in the Media Relations category.

 The award recognized the college’s media plan regarding the opening of its new Convocation Center. 

The panel of judges evaluated the college’s media plan for the Convocation Center by reviewing a specific set of objectives, methods, staff resources, budget and results.  The panel evaluated a number of printed pieces, including invitations, brochures, video clips, graphic design work and the execution of a number of events.

Comments from the panel of judges were overwhelmingly positive.  Their review includes the following statement: “Judges were impressed with the organization and presentation of relevant content about the facility and its opening.  In today’s busy newsrooms, it is more important than ever to provide important information to the media so they can quickly and easily use it for publication.  Otherwise, earning desired coverage can be significantly more difficult.  Well done.”

Department recognition went to the college’s special events unit, college relations and printing services.  Individuals recognized for their work on execution of the media plan are Kathy Still, Jenny Salyers, Alison Ray and Debra Wharton.

Tami Ely, vice chancellor for Development and College Relations, thanked members of the college’s staff who helped make the CASE award possible.

 “The CASE awards program is extremely competitive and I am pleased our media plan for the opening of the Convocation Center received a Special Merit Award,” Ely said.  “This recognition is a wonderful testament to the expertise and creativity of our staff members who collaborated on this effort.”

Founded in 1974, the Council for Advancement and Support of Education is a professional association that includes more than 3,400 colleges, universities and nonprofit organizations in 74 countries.  CASE serves more than 64,000 advancement professionals by providing standards and an ethical framework for the profession and works with other organizations to respond to public issues of concern while promoting the importance of education worldwide.