The University of Virginia’s College at Wise will host you a lecture by Robi Stark, chief executive officer of Sensilize, on Monday, Sept. 14, at 1 p.m. in the Leonard Sandridge Science Center lecture hall.

Stark’s lecture is called “Where is the Value or It is All About the Data.” Sensilize is a data analytics company that integrates high end sensing servicing the utilities and agriculture industries.

“In order to have a good and relevant solution, one has to learn and understand the problems of the end user and build it up from there to the technology and not vice versa that sometimes it is more appealing,” Stark said. “In my presentation, I would like to share my view based on my vast experience working both for civil and defense markets, I was a part of a think tank that had to develop applications and solutions while bridging the gap between users and technology.’

Stark will also speak at the Inn at Wise to the National Conference of Land Reclamation Specialists on Tuesday, Sept. 15. The primary purpose of his visit from Israel is to seek to develop a testbed for a sensor array mounted to an unmanned aerial system. The sensors are designed provide an analytical measure of abandoned mine land vegetation health.

About Robi Stark

Stark has more than 20 years of experience in remote sensing and a solid track record, specializing in both the civil and the defense markets, developing applications, device algorithms as well as building and operating hyper-spectral systems.

After receiving his PhD in environmental remote sensing from Ben Gurion University of the Negev, Israel, Stark joined Bar-Kal Systems Engineering as the business development manager, positioning Bar-Kal as a leading hyper spectral company in Israel. He played an integral role in the acquisition of Bar-Kal by Elbit Systems, a world leading defense contractor. In 2012 he left Elbit and together with his colleague Yoav Zur, founded Sensilize, a data analytics company that integrate high end sensing servicing the utilities and agriculture industries.

Sensilize was chosen as one of the 12 most promising startups in Israel in the Agritech industry for 2013 and in September 2014 it was placed in third position at the Startup Open Israel competition finals. The company operates today in three continents servicing the utilities and agriculture industries working with the top leading multinational companies.