David Kendall

David Kendall

David Kendall

Professor of Economics and Finance

E-mail: dlk8f@uvawise.edu
Phone: 276.328.0284
Office: Smiddy Hall 237


  • Ph.D., Economics, North Carolina State University, Raleigh, North Carolina, 1981
  • M.E., Economics and Statistics, North Carolina State University, Raleigh, North Carolina, 1977
  • B.A., Economics, North Carolina State University, Raleigh, North Carolina, 1975
  • Online Teaching Certification, Sloan Consortium

Courses Taught

  • Foundations of Economics
  • Money and Banking
  • Principles of Finance
  • Financial Management
  • Investment Analysis
  • Public Finance
  • The Morality of Capitalism

Research Interests

  • Moral foundations of capitalism

Professional Interests

  • Americans for Fair Taxation

Professional Memberships

  • Editorial Board, Carolina Business Journal
  • Editorial Board, Journal of Ethics and Entrepreneurship

Selected Publications

Kendall, D.L.  2014.  Morality and Capitalism: A Dialogue on Freedom.

Hirschman, Elizabeth and D. Kendall.  2014.  “The Role of Entrepreneurship in
Transitioning from Communism to Capitalism: A Qualitative Assessment of
Mixed-Motive Cases.” Journal of Ethics & Entrepreneurship.  Vol. 4, No. 2
(Fall 2014).

Patil, S.R., R. Morales, S. Cates, D. Anderson, and D. Kendall.  2004.  “An
Application of Meta-analysis in Food Safety Consumer Research to Evaluate
Consumer Behaviors and Practices,” Journal of Food Protection, 67(11), pp.

Kendall, D.L.  1995.  “Raising Minimum Wages:  Who Benefits, Who Loses?”
Austin Business Journal 15(3).

French, M.T., and D.L. Kendall.  1992.  “The Value of Job Safety for
Railroad Workers.”  Journal of Risk and Uncertainty 5(2).

Kendall, D.L., and M.T. French.  1991.  “Forecasting the Potential for New
Industrial Products.”  Industrial Marketing Management 20(3).


Kendall, D.L. “The Food Handling Practices Model.”  Risk Assessment
Consortium Workshop on Food And Waterborne Pathogen Risk Ranking Models: From
Policy to Practice.  U.S. Food and Drug Administration.  College Park, MD,
August 18, 2005

Kendall, D.L.  “Modeling the Effects of Food Handling Practices: Version
2.0 of the Food Handling Practices Model”.  Society for Risk Analysis, 2004
Annual Conference, Palm Springs, CA, December 5-8, 2004.

Kendall, D.L., et al.  “Modeling the Effects of Food Handling Practices on
the Incidence of Foodborne Illness.”  Poster Session.  International
Association for Food Protection annual conference, New Orleans, LA, August
10-13, 2003.

Kendall, D. L.  “Intertemporal Price Relationships in Futures Markets.”
Southern Economic Association annual meetings, Nashville, Tennessee, November

Kendall, D.L.  “Forecasting Market Penetration of Innovations with MAT
(Market Assessment Tools).”  1990 Marketing Science Conference, University
of Illinois, Champaign-Urbana, Illinois, March 1990.

Kendall, D.L.  “U.S. Domestic Farm Policy and Export Subsidies.”
Southern Agricultural Economics Association, February 1984.

Kendall, D.L.  “Transformation from Teaching to Learning.”  Society for
Advanced Management Conference, Corpus Christi, Texas, March 1996.

Kendall, D.L.  “Forecasting Market Adoption of New Technologies.” Racing
for a Competitive Edge, The Conference Board, New York, NY, March 1991.

Kendall, D.L.  “Forecasting Market Potential and the Rate of Penetration
for Technological Innovations.”  Energy Utilization Symposium, Electric
Power Research Institute, San Francisco, California, March 7-9, 1989.

Caves, D.W., R.J. Windle, and D.L. Kendall.  “Residential End-Use Load
Shapes:  A Case Study.”  Demand-Side Management Symposium, Managing the
Shape of Tomorrow, Albany, New York, May 3-5, 1988.

Kendall, D.L.  “Market Penetration of New End-Use Technologies.”  TIMS
College for the Practice of Marketing Science, Winter Workshop, Manhattan,
New York, February 22, 1988.