Jonah Berger, Marketing Professor at the Wharton School, is a bestselling author and expert in change and consumer behavior. With over 50 articles in academic journals, his books like “Contagious” and “Invisible Influence” have sold over a million copies. Additionally, Berger consults for major companies such as Apple and Google.
Attendees may earn one cultural credit for attending a broadcast event in the Spring 2024 Speaker Broadcast Series: Tamron Hall, Jonah Berger, Deion "Coach Prime" Sanders, or Emily Balcetis.